Take Your T-Shirt Company from Roadie to Rock Star in Less Than 6 Weeks!

Meet your Mentors:
 Dan Caldwell:  
Andrea Lake: Delinquent

Time is running out!

Ensure your Spot! 
All of this...Only $497!

Jump start your company & live your dreams!
The Course Begins 8/7/17.  Sign up today!

Six Weeks to T-Shirt Success!

You can grow your t-shirt company from the chair you're sitting in right now. You have new badass mentors who are going to guide your way to the life of your dreams.

Dan "Punkass" Caldwell, Co-Founder of TapouT, and Andrea Lake, Founder of Delinquent Distribution have both made millions selling t-shirts.  

Dan & Andrea both made their way to the top the hard way & now they have a passion for paving the road for entrepreneurs like you.

They have built an incredible, game changing 6 week course to hyper accelerate your growth.  And avoid the costly mistakes they made along the way.

Growing a t-shirt line is a formula, and it is teachable & they're ready to be the new badass mentors you've been looking for.

With this course you'll receive:

  • 90 Minute Weekly Classes with Techniques & Secrets for Growing Your Line
  • 140 Page Road Map Guide E-Book: How to Build a T-Shirt Empire
  • Early Bird Bonus Video Pack
  • Early Bird Power Points & Exercises
  • Access to the Private Interactive Facebook Group
  • Recommendations and contact info for the Best Vendors, Suppliers and Resources
  • Private Interactive Facebook Group
  • Connect with other entrepreneurs & ask questions directly to Dan & Andrea as you go
  • Access to Submit Your Questions for the Live Q & A
  • Six 90 Minute Live Q & As with Dan & Andrea

"I started TapouT with $1,200 left on my credit card & turned it into a global brand worth hundreds of millions."

I started with nothing and I can show you how.   I'm not different from you.  I never finished high school or went to college.  I just hustled hard everyday.  I've made every mistake in the book, but I figured it out.  Now my goal is to teach the next generation so they can go farther and faster.

Dan Caldwell, Co-Founder of TapouT

"I started my first clothing company not knowing jack.  Eventually, I owned the sales rights on huge brands like Minecraft, and sold millions of t-shirts."

Learn from my mistakes.  I made every single one.  But I pushed through. Created several t-shirt lines.  Became one of Hot Topic's top vendors & eventually owned the sales rights on Minecraft, World of Warcraft, Call of Duty, Walking Dead, etc.  I've sold millions and millions of t-shirts.  My goal now is to teach new entrepreneurs success, and I can help you.

Andrea Lake, Founder Delinquent Distribution

Learn From Our Mistakes

Starting a company can be so daunting.  Where should the money go?  Do I get shirts printed first?  Create a website?  Make catalogs?  How do I get buyer names?  Store addresses?  Sell on Teespring?  Attend tradeshows?  Which is most important?  It's overwhelming.  In 6 weeks, Dan & Andrea will coach you step by step through the entire process.

Our Knowledge Is Yours

Get detailed information on every step along the way.  Learn to market, test your designs, get clients and close the sale.  Dan & Andrea show you the best suppliers & vendors, negotiate fees.  Structure your budget your money, market your company, and build a better website, buy ads that convert on social media.  Everything.  We've been there, and we can show you how to get where you want to go. 

We Answer Your Questions

Every week Lessons.biz will release a 90 minute course on Tuesdays for you to watch or listen to and learn from.  Every Wednesday, Dan & Andrea will answer your questions on a 90 minute live webinar.  We are here to provide you with personal and actionable advice you can use now to make your t-shirt company a success!

Grow Your Business Huge

Dan Caldwell built TapouT to hundreds of millions in annual sales.  Andrea Lake has owned sales rights to chain stores for the merch of giant brands: Minecraft, World of Warcraft, Call of Duty, Walking Dead, etc.  We will coach, mentor and guide you through the steps that can make your company a *huge* success.

Week #1:  Sales 101

Top to bottom techniques to properly test your new designs & make those sales!  Checking the concept of your brand.  Techniques to make sure people want to buy what you have to sell.  AND what to do if they don't.  Also how to do all of that with the smallest amount of money.  As well as design, logos, trademark & legal.     

Week #2:  Budget & Suppliers

This week *will* save you money.  Even if your supply chain is established.  Dan & Andrea will tell you their techniques for saving money on screen & set up fees, how to pre-negotiate discounts with your screen printers if they deliver late.  Also covers, finishing houses, vetting vendors, creating accessory lines, detailed budget allocation (hint: marketing, marketing, marketing).

Week #3:  Sales & Growth

You have some sales, but how do you make a killing?  Detailed sales strategies to mom & pop stores, boutiques, specialty shops.  Best practices for selling at events, and strategy for tradeshows that saved Dan & Andrea thousands in the beginning, and made millions in the end.  Also covers, increasing web sales, sample sales calls to stores, how to bundle sales, and best secrets to get the store clerks really on your side, their your best ambassadors at the point of sale.

Week #4:  Online Sales & Marketing

Online sales & marketing are so important they deserve their own week.  We spill the secrets to using sites like Teespring to your best advantage, as both a sales funnel & to test your best sellers.  Best practices and recommended budgets for running Facebook & Google, and figuring out what really converts.  Also, techniques to take your online success, and bring it into stores.

Week #5:  Marketing & PR

You can have the best product in the world, but if not one knows it exists...you're in trouble.  Learn to brand your line, create amazing social media feeds on Instagram, Twitter & Facebook.  Creating an aspirational story the engages your customer is essential for longterm success.  Also, how to get your clothes on celebrities, use paid placement to your advantage, and secret tricks to mailing your designs to costume designers and internet stars & getting free placement on web, TV shows and movies.

Week #6:  Getting BIG

Building a million dollar brand rarely happens by accident & luckily there is a formula to success.  Learn Dan & Andrea's best secrets on how to double down on what's working, hire the best sales reps, and license your brand.  Also, learn the in's and out's of selling to chain stores, when is it time to approach the stores, how to pitch the buyers, set up your accounts, negotiate terms and avoid chargebacks.  


Just starting your line?  No worries.  We'll have a special 90 minute live bonus class one week before the course starts covering the basics.  We cover how to name your line, create a logo, get a website built, hire designers, detailed descriptions of the different print processess & options.  Plus how to set up a Teespring or Cafe Press test store up an running.  We recommend listening in even if it's not your first rodeo, because we promise you'll pick up a few new gems.

You Deserve to Set Yourself Up for Success.

Do yourself a solid.  

Get coached by the masters.  

Andrea Lake & Dan Caldwell have each sold *millions* of t-shirts.  Millions.  

They share a passion for teaching, and want to see you succeed.  They laugh when they talk about how this course would have accelerated the growth of their companies.  They started Lessons.biz for you, to make *your* success faster and easier.

Classes Start August 7th, 2017 and run thru September 17th, 2017.  

Don't worry if you ever miss a call time.  All classes and Q & A sessions are recorded, and will be available on audio and video to listen or re-listen at your convenience.

Don't wait.  Sign up today.  

"With just ONE of the tips, from one of the videos:  we increased our sales to stores by 25%"

This course is solid gold.  We followed the "offer bundles of your bestsellers" tip and immediately increased our sales to stores by 25%.  This is a tactical guide to growing your t-shirt company.  It would be foolish to try and do it on your own when a road map is at your disposal.   

Matthew Griffin, Co-Founder and CEO of Combat Flip Flops (as featured on Shark Tank)

"This course was THE BEST business purchase we've ever made!"

We went from coloring designs on shirts with sharpies and having no clue how to do anything, to mass printing, and turning Catch Some Air into a full on brand in one month! If you have any kind of clothing brand, or are even thinking of starting one. Don't be stupid...get this course!

Brianna Tesauro, Co-Founder and CEO, Catch Some Air

"I sold my t-shirt company!"

My coaching from Dan & Andrea absolutely hyper accelerated the growth of Synn, a clothing company I ended up selling only a year later.

Travis Steffen, Founder of Synn Clothing

Time is running out!

Ensure your Spot! 
All of this...Only $497!

Jump start your company & live your dreams!
The Course Begins 8/7/17.  Sign up today!

Course is Backed by Our 100% Iron Clad Guarantee

If you don’t see an increase in sales.  If you don’t find our secrets and techniques helpful.  Or even if you don’t like the font we use on our website!  We’ll gladly refund your purchase from now until 30 days after you finish the course.  No questions asked, simply email Support@Lessons.biz and tell us you aren’t satisfied with our service and we’ll process your refund within 72 hours.